Hiya! I hope you are enjoying your weekend. Since the rebranding, which was yesterday, I got a lot of compliments and questions on Dep’Art. Well, if you are wondering why that name was chosen, then you may continue to read.
To be honest, the rebranding process was way harder than I thought it would be. Trust me, coming out with a good name for everyone to like is not easy. That is why I wanted to show a little bit of the behind the scene process of the rebranding.
As you might already see by the featured photo, I started with a mindmap, which really eases that task. Through the mindmap, I could find the path where I wanted to go with the theme and also find words to incorporate in the brand name.
As I’ve mentioned in my previous blog, Dep’Art was chosen upon meaning, pronunciation and visual wise. That is, Depart in English, French and Creole(Native language), means leaving for a new journey, signifying, art can be done by everyone and this artistic journey can be undertaken at any time and any age. Coming to pronunciation, it sounds similar to Deep Art promoting intense art and art from the soul.
Overall Dep’Art is cohesive to the theme, where I wanted to put together art and therapy. As you know I strongly believe that art is a form of therapy and must be well exploited.
“Art washes away from the soul the dust of everyday life” ~Picasso
Thanks for reading
Avinash X
Dep'Art 
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